Stealth mode is, well... stealthy and not really our style. BUT, we have live, paying corporate customers (employers) and their users (employees) logging into our existing site every day - so we need to keep the new platform behind the scenes until we're ready to transition those engagements...
So, for accredited investors, here's the scoop:
EnCompass Education provides a fully-automated, online self-help solution for parents of 35.6MM children in the US with exceptional needs. Founder & CEO Adam Goldberg, M.Ed., a nationally recognized education consultant, saw an opportunity to serve millions of families unable to pay steep fees for private, yet critical advisory services in support of their children with LD, ADHD, Autism, and other challenges.
Our leadership team created a way to turn the traditional education advising model on its head by first delivering solutions as an employee benefit for working parents at companies such as Credit Suisse, Freddie Mac, J&J, KPMG and Merck-EMD Serono. We are now scaling the model further with the development of a unique technology-enabled online platform that guides member parents dynamically to/through interactive tours, tutorials, tools, and resources - all based on their children's individualized needs. Conceptually think: a virtual guidance counselor – available 24x7 from any computer, turning roadblocks into roadmaps through self-guided tours like a Choose Your Own Adventure book. When we relaunch in early 2012 we will still solve the same big problem, but in a whole new way - online, and not just through employers.
For these parents who struggle to navigate an information overload and scarce school guidance resources, EnCompass Education answers the call – uncovering a $760MM addressable opportunity within a larger $6.5B market. EnCompass Education is seeking $700K in investment capital.